MILAN — There is no mystery about Gucci’s last fragrance launch, Gucci Guilty, the women’s scent that licensee Procter & Gamble Co. introduced in August and backed with a battery of cutting-edge Internet-driven marketing tactics. Industry sources estimate that the launch doubled company expectations by generating a total of $200 million in retail sales globally, and now P&G aims to maintain that sizable momentum with the introduction this spring of a men’s version, Gucci Guilty Pour Homme.
So much so that sources indicate that the sights have been raised to $250 million in retail sales for the first-year global goal of the upcoming men’s fragrance.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"