MILAN — There is no mystery about Gucci’s last fragrance launch, Gucci Guilty, the women’s scent that licensee Procter & Gamble Co. introduced in August and backed with a battery of cutting-edge Internet-driven marketing tactics. Industry sources estimate that the launch doubled company expectations by generating a total of $200 million in retail sales globally, and now P&G aims to maintain that sizable momentum with the introduction this spring of a men’s version, Gucci Guilty Pour Homme.
So much so that sources indicate that the sights have been raised to $250 million in retail sales for the first-year global goal of the upcoming men’s fragrance.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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