MILAN — There is no mystery about Gucci’s last fragrance launch, Gucci Guilty, the women’s scent that licensee Procter & Gamble Co. introduced in August and backed with a battery of cutting-edge Internet-driven marketing tactics. Industry sources estimate that the launch doubled company expectations by generating a total of $200 million in retail sales globally, and now P&G aims to maintain that sizable momentum with the introduction this spring of a men’s version, Gucci Guilty Pour Homme.
So much so that sources indicate that the sights have been raised to $250 million in retail sales for the first-year global goal of the upcoming men’s fragrance.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)