By  on July 28, 2009

In bid to boost business and brand cachet, American custom shirt maker Hamilton Shirts and renowned Italian mill Thomas Mason have partnered to produce an exclusive bespoke program.

Called Platinum by Thomas Mason, the cobranded program marks the first time the preeminent shirt mill has offered custom shirts direct to the consumer. For Hamilton, the collaboration allows the Houston-based shirt maker to market a superluxe product.

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