By  on May 9, 2012

The biggest player in the men’s underwear market is taking the slim-fit trend in men’s wear seriously.


Hanes, the flagship brand of Winston-Salem, N.C.-based Hanesbrands Inc., has introduced for fall the Power Slim Fit Tee, a crew-neck undershirt which, taking a cue from the growth of women’s shapewear, is being touted as giving definition to the male torso using “power compression” construction in a blend of 86 percent cotton and 14 percent spandex.

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