By  on July 13, 2007

ATLANTA — Hanes is going on tour with its ComfortZone brand to get guys into the Hanes ComfortSoft T-shirts and underwear.

The Hanes ComfortZone Tour, which kicked off in the Southeast in early July and will continue through the fall in cities across the U.S., uses a mixture of interactive elements to interest men and features the Hanes Comfort Force, a team of four female brand ambassadors traveling in a branded ComfortZone SUV who will utilize an array of interactive games and giveaways through which guys can experience ComfortZone product innovation firsthand.

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