By  on July 13, 2007

ATLANTA — Hanes is going on tour with its ComfortZone brand to get guys into the Hanes ComfortSoft T-shirts and underwear.

The Hanes ComfortZone Tour, which kicked off in the Southeast in early July and will continue through the fall in cities across the U.S., uses a mixture of interactive elements to interest men and features the Hanes Comfort Force, a team of four female brand ambassadors traveling in a branded ComfortZone SUV who will utilize an array of interactive games and giveaways through which guys can experience ComfortZone product innovation firsthand.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus