By  on October 12, 2009

Hanesbrands Inc. is going to the top of the world in a bid to raise awareness of its Champion and Duofold brands.

The North Carolina-based company said it plans to finance and outfit an expedition to Mount Everest. The excursion, led by international mountaineer Jamie Clarke, will feature cutting-edge cold-weather apparel from Champion, best known for its athletic apparel but also a player in the outerwear market, and Duofold, which makes base layer products.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus