Hanesbrands Inc. is going to the top of the world in a bid to raise awareness of its Champion and Duofold brands.
The North Carolina-based company said it plans to finance and outfit an expedition to Mount Everest. The excursion, led by international mountaineer Jamie Clarke, will feature cutting-edge cold-weather apparel from Champion, best known for its athletic apparel but also a player in the outerwear market, and Duofold, which makes base layer products.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)