By  on October 12, 2009

Hanesbrands Inc. is going to the top of the world in a bid to raise awareness of its Champion and Duofold brands.

The North Carolina-based company said it plans to finance and outfit an expedition to Mount Everest. The excursion, led by international mountaineer Jamie Clarke, will feature cutting-edge cold-weather apparel from Champion, best known for its athletic apparel but also a player in the outerwear market, and Duofold, which makes base layer products.

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