By  on March 20, 2013

Authentic Brands has signed the first license for its newly acquired HMX Group, tapping PVH Corp. to produce a variety of furnishings categories under the Hart Schaffner Marx and Hickey Freeman names.

Under the terms of the five-year license, PVH will manufacture dress shirts, neckwear, underwear and loungewear, with the ties launching for fall-holiday of this year and the dress shirts, underwear and loungewear hitting the market for spring 2014, according to David Sirkin, president of neckwear for PVH. The underwear and loungewear categories are brand extensions for HMX.

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