By  on August 11, 2009

JOHANNESBURG — South Africa’s mohair industry is looking to change negative perceptions about the fiber within its own borders.

South Africa is one of the world’s largest producers of mohair, a fiber derived from the fleece of the angora goat. Its history in the country stretches back to 1838 when the first angora goats were imported from Turkey. Today, South Africa exports about 4 million kilograms, or 8.8 million pounds, of mohair each year, representing 70 percent of the worldwide supply. Despite this, mohair is seldom seen at the country’s retail outlets.

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