By  on June 16, 2013

Icebreaker, the New Zealand-based performance brand, is getting serious about the American market.

The company, which opened a TouchLab store in New York’s SoHo neighborhood in 2010, has hired its first global vice president of retail and will add units in Bethesda, Md., and Chicago this fall. Cathy Quain, who most recently ran marketing, retail and e-commerce at Trina Turk and had also overseen retail for snowboard producer Burton for eight years, will join Icebreaker next month and be based out of the brand’s Portland, Ore., office.

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