ATLANTA — Imperial Headwear, Inc. has acquired Bellingham, Wash.-based Watership Trading Companie, a headwear marketer and distributor of technically advanced weather and sun protection hats, for an undisclosed amount.
Watership founders Greg and Carol Frechette, who launched the company in 1989, will remain with the company. Greg Frechette will continue to lead the company in sales, and Carol Frechette will continue directing product development.
Imperial Headwear said Watership has built a top-quality brand reputation through its commitment to classic outdoor styles that optimize weather and sun protection using advanced technical performance materials. The company has development several products using certified sun-blocking fabric offering a UPF of 50-plus protection, conforming to National Skin Cancer Foundation recommendations.
“With its expertise in sun protection technology, Watership is the perfect complement to the Imperial product line,” said Rick White, president and CEO, Imperial Headwear. “Our existing sourcing relationship with Watership made the transaction a logical fit with our concentration on the headwear business.”
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