Bobby Jones’ New Leader: HMX Group has named John Kirwan president of luxury gold label Bobby Jones as the company continues to fill in its executive suite months after emerging from Chapter 11. Kirwan, a golf apparel veteran with 30 years in the industry, most recently served as senior vice president of the specialty division at Polo Ralph Lauren, where he ran both the golf and better specialty store businesses. “John has an unparallelled love for the sport and a keen understanding of its lifestyle opportunity,” said HMX chief executive Doug Williams. “His sound business, marketing and product acumen will propel Bobby Jones to the next level.” Kirwan replaces Paulette Garafalo, who left her post overseeing the company’s Hickey Freeman, Bobby Jones and Hart Schaffner Marx businesses in June.

Clothes Horse: Thomas Pink is placing a bet in the horse-racing arena. The British shirtmaker will sponsor the awards for the top jockey and trainer at two of Britain’s biggest race meetings held at Cheltenham race course. At the Open, which runs from Nov. 13-15, the Thomas Pink Rider Award and the Thomas Pink Leading Trainer Award will be presented to the jockey and trainer who win the most races. Pink will also sponsor the same awards at the Festival meeting in March. “The Cheltenham arena provides the stage for the best talent and competition in the world of jump racing. We are thrilled to be involved,” said Jonathan Heilbron, president and chief executive officer of Thomas Pink.

Bite This: Sundek, the classic swim and surfwear brand, has created a limited-edition range celebrating the 35th anniversary of “Jaws.” It expects to distribute in select doors in Europe and the U.S., including Kitson, Atrium, Fred Segal and Bloomingdale’s. The range will include T-shirts, men’s swimsuits, jackets, polo shirts, hoodies and even surfboards. The merchandise is designed with the Sundek and Jaws logos and shark motifs like dorsal fins and bite marks. The board shorts are cut quite brief in homage to 1975. Product will be delivered in February, with retail prices roughly 10 percent higher than Sundek’s usual. Sundek was created in 1958 in America, and is now operated in Italy under license.

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