HISTORY: Jamal Motlagh had never been able to find a pair of jeans that fit him properly. When he was talking to friends at Harvard Business School, they all felt the same way. It was that frustration that in 2011 led Motlagh and his business partner Charles Tse to launch Acustom Apparel, a bespoke men’s apparel brand that uses 3-D measurement technology to create everything from jeans and overcoats to suits and dress shirts. Using a proprietary “digital bespoke” process, a scanner collects 200,000 data points on a body in three seconds and creates a pattern for each individual customer. The company opened an 1,100-square-foot store in SoHo in New York last fall and was awarded the Best Fashion Startup award at the Fashion 2.0 awards in March.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)