HISTORY: Jamal Motlagh had never been able to find a pair of jeans that fit him properly. When he was talking to friends at Harvard Business School, they all felt the same way. It was that frustration that in 2011 led Motlagh and his business partner Charles Tse to launch Acustom Apparel, a bespoke men’s apparel brand that uses 3-D measurement technology to create everything from jeans and overcoats to suits and dress shirts. Using a proprietary “digital bespoke” process, a scanner collects 200,000 data points on a body in three seconds and creates a pattern for each individual customer. The company opened an 1,100-square-foot store in SoHo in New York last fall and was awarded the Best Fashion Startup award at the Fashion 2.0 awards in March.
NICHE: “We want to democratize custom clothing,” Motlagh said. “And we’re trying to build the first lifestyle custom-clothing brand so we can be a one-stop shop for the modern man.”
KEY ITEMS: Jeans, suits, shirts, shorts, chinos and outerwear
PRICE POINTS: Jeans are $225, suits average $897, chinos and dress shirts are $150, shorts are $100, polos are $69, ties are $79 to $89 and coats are $850. Once a pattern has been created, prices go down for repeat customers.
COMPETITION: Hugo Boss, Suitsupply, Ralph Lauren Blue and Black Label and J. Lindeberg, all of whom have similar pricing, according to Motlagh.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia