NAME: Vilebrequin

HISTORY: In 1971, sports journalist Fred Prysquel created a pair of shorts from a piece of checkered tablecloth. The result was a cut that was forgiving to a man’s waistline, a more flattering option than the figure-hugging style of the time. Soon enough, Prysquel discovered material perfect for his line — a fast-drying canvas — and launched his Saint-Tropez-inspired brand. The line has since expanded to an entire lifestyle collection including shirts, outerwear and accessories.

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