By  on May 15, 2013

After nearly four decades of working for other people, Luigi Leonardi has branched out on his own, launching a new online-only company of high-end men’s shirts called Alenford.

Over the years, Leonardi has worked for a variety of well-known brands, including Gucci, Fred Joaillier, Malo USA and La Camiceria Italiana, and trade show organizer MAGIC, where he was director of the international development office. A native of Italy, he started his career in Rome in the late Fifties when he was an apprentice for an Italian retailer. Not long after, he was poached by Dr. Aldo Gucci, who hired him and moved him to New York to launch the company’s men’s ready-to-wear business in the U.S. He worked with Giorgio Armani when the designer was an in-house stylist at Cerruti, was executive vice president of Manifatture Associate Cashmere USA Inc., where he oversaw the wholesale growth of Malo and Gentry Portofino, and most recently was executive vice president of the Italian shirtmaker La Camiceria Italiana New York, and opened the company’s American flagship in New York.

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