By  on November 10, 2011

ATLANTA — Dress shirt makers are reaping the benefits of a multitude of new styles, driven by slim fits, spread collars, fashionable plaids and checks, and a lot of color.

“Dress shirts are one of the key drivers in men’s wear,” said Mitchell Lechner, president of the Dress Furnishings Group of Phillips-Van Heusen Corp. “But what’s not selling is product that lacks value and newness and does not engage the consumer.”

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