By  on February 24, 2009

Jack Spade has created a men’s apparel line, part of a major apparel push at Kate Spade that includes wholesaling its women’s clothes for the first time.

Cuan Hanly, vice president and general manager of Jack Spade, positioned the men’s wear for an urban dweller age 28 to 35, who might already carry Jack Spade’s functional bags. Mainly comprised of shirts, ties, sweaters and tailored separates, the line is cut for a young, fit guy, but not slim to the point of trendiness.

Shirts are cut from traditional patterns like gingham and tattersall, as well as solid flannels and pinpoint oxfords. They retail for $125 to $185. Neckties come in solid knits, collegiate stripes, tartans and tweed checks.

Sweaters include solid V-necks, Fair Isle vests, ribbed zip cardigans and shawl-collar, cable-knit cardigans. All of them have “Jack” hand embroidered on the back hip, like an old fisherman would have done. The two-ply cashmere V-necks retail for $365.

Blazers have working cuffs, pops of color under the collars, and matching trousers sold as separates. Outerwear, such as a waxed-cotton mac with a removable melton lining, features some of the details from the signature bags, like circle rivets and interior pockets. And in addition to bags and small leather goods, Jack Spade accessories now include woven scarves, knit beanies and fabric-backed leather gloves.

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