Jockey International is marking the 75th anniversary of the first men’s brief called Jockey Shorts, as well as the launch of the new Jockey logo for the event.
The 133-year-old underwear specialist, which distributes to over 120 countries, kicked off events and promotions for its signature brief in two countries in February: New Zealand, where Jockey’s international distributor arranged a horse race at the Ellerslie racetrack in Auckland that featured six of New Zealand’s top male and female jockeys racing in Jockey briefs with no pants, and a 13-city history of underwear tour in Spain with retailer El Corte Ingles. The tour runs through November and includes Madrid, Barcelona and Valencia, as well as stops in Portugal.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"