By and  on July 27, 2009

Jockey International is marking the 75th anniversary of the first men’s brief called Jockey Shorts, as well as the launch of the new Jockey logo for the event.

The 133-year-old underwear specialist, which distributes to over 120 countries, kicked off events and promotions for its signature brief in two countries in February: New Zealand, where Jockey’s international distributor arranged a horse race at the Ellerslie racetrack in Auckland that featured six of New Zealand’s top male and female jockeys racing in Jockey briefs with no pants, and a 13-city history of underwear tour in Spain with retailer El Corte Ingles. The tour runs through November and includes Madrid, Barcelona and Valencia, as well as stops in Portugal.

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