By  on August 2, 2010

Casio has picked pop star Ke$ha and actor Bryan Greenberg of HBO’s “How to Make It in America” to help reinforce the brand’s message of youth, fashion and sport in the U.S.

The Tokyo-based watchmaker plans an all-day event today at the Manhattan Center to introduce the brand ambassadors and new men’s and women’s product lines and collaborations, culminating with a party and a performance by Ke$ha.

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