Casio has picked pop star Ke$ha and actor Bryan Greenberg of HBO’s “How to Make It in America” to help reinforce the brand’s message of youth, fashion and sport in the U.S.
The Tokyo-based watchmaker plans an all-day event today at the Manhattan Center to introduce the brand ambassadors and new men’s and women’s product lines and collaborations, culminating with a party and a performance by Ke$ha.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)