By  on April 15, 2010

Men can now cinch up their ties while they’re sipping mint juleps during the Kentucky Derby.

As part of a newly launched marketing initiative surrounding the storied race, Churchill Downs Inc., which owns the Derby and its sister race, the Kentucky Oaks, is seeking partners for a high-end apparel license as well as other products to appeal to racing enthusiasts. One of the first initiatives in the program is a men’s necktie, designed and produced by the Washington-based Charles and Patrick. The tie, which retails for $93.50, is available in two patterns and four colors each, and is available on the Kentucky Derby Web site. There’s also a bow tie for $65.

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