By and  on November 9, 2011

VERNON, Calif. — For his first job ever in the premium denim industry, Seven For All Mankind president Barry Miguel is turning into a garmento. A month after joining the VF Corp.-owned brand, the former Tracy Reese and Zac Posen executive hired almost 50 sewers to make jeans at Seven’s 220,000-square-foot headquarters here. The sewing operation follows the addition of denim cutting, embroidery and finishing, which are all part of Seven’s efforts to make its own jeans without relying on outside contractors.

“Two years ago, we started planning [for] internalizing our manufacturing,” Miguel said, as he took a short walk from the design room, past shelves of colorful thread spindles with names like “Aztec” and “praline pink,” to the sewing area. “One [factor] was controlling our destiny, having more control of our process. There was some cost advantage. The other was speed to market. In today’s world, we need to be quicker.”

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