By  on May 7, 2013

Automaker Automobili Lamborghini and historic Swiss watchmaker Blancpain have partnered to attract male consumers with a penchant for luxury goods.

In celebration of Lamborghini’s 50th anniversary, Blancpain has signed on as the main sponsor for various festivities throughout the year, including the exotic car maker’s Grand Tour, which kicks off today. A motorcade of 350 sports vehicles will depart from Piazza Castello in Milan, travel around the country and pass through Italy’s Trebbia Valley, the Tyrrhenian seaside resort of Forte dei Marmi and the ancient streets of Rome. The convoy will conclude its journey on May 11 in Sant’ Agata Bolognese, the car maker’s headquarters.

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