Lenzing has achieved a milestone in its innovation heritage by developing a new fiber based on cotton scraps and wood.Dubbed Refibra, it is the first cellulose fiber featuring recycled material on a commercial scale and was launched Tuesday at the Première Vision textile fair in Paris. The fiber is produced in the Tencel production process.Now Tencel, an environmentally responsible fiber of botanic origin, is the root of what Lenzing feels is likely the most sustainable fiber.Refibra is essentially Tencel made from cotton scraps and wood and the company feels it will further build its reputation as a leader in the field of environmental fiber technology and push new solutions in the textile industry toward a circular economy by recycling production waste."For Lenzing, developing circular business models in the fashion industry ensures the decoupling of business growth from pressure on ecological resource consumption,” said Stefan Doboczky, chief executive officer of Austria-based Lenzing. “It reduces the need to extract additional virgin resources from nature and reduces the net impact on ecological resources."Refibra stands for "Reduce, Reuse and Recycle.""The brand name Refibra and the claim 'Reborn Tencel fiber' illustrate immediately that this new kind of fiber is made of recycled materials promising reduced reliance on natural raw materials,” said Robert van de Kerkhof, chief commercial officer of Lenzing.To assure customers that the fiber, made from recycled material, is really in the textiles, Lenzing has developed a new identification system that makes it possible to identify the Refibra fiber in the finished textile. This guarantees transparency in the overall processing chain.The Refibra fiber itself is part of the global Lenzing Branding Service and the brand is licensed once the textile has undergone a certification process."Close cooperation with leading companies who attach particular importance to sustainability is a prerequisite for a successful market launch," van de Kerkhof said. "These pioneering companies offer the possibility of jointly developing concepts that contribute to a more sustainable fashion industry and promote the circular economy in this sector as well."Van de Kerkhof said with Refibra, Lenzing is addressing further waste as a resource.“The target is to close the loop,” he added. “We will not stop our innovation before we are there. Lenzing is working for a better planet."In December, Lenzing said it was investing $293 million to build a Tencelfiber plant in Mobile, Ala., where it already has a factory. The new facility will have a production capacity of 90,000 tons a year and will be the largest Tencel fiber plant in the world.In the nine months through Sept. 30, Lenzing reported consolidated earnings before interest, tax, depreciation and amortization rose 52.2 percent to $342.5 million. Consolidated revenue increased 8.2 percent in the same period to $1.69 billion.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.