An image from the Tencel "Know What You're Made Of" campaign.
Richard Cordero for Lenzing
Lenzing, the wood-based fiber giant, is connected more directly with consumers through a dedicated denim e-commerce shop featuring the campaign “Know What You’re Made Of: Comfort Starts Inside.”
The Tencel-Branded Denim Shop launched Wednesday on ShopStyle, Lenzing noted. Featuring more than 50 denim styles that include the Tencel lyocell fiber, the shop showcases denim partners Bella Dahl, DL1961, Level 99, Mavi, NYDJ and the Blue Shirt Shop.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)