Lenzing, the wood-based fiber giant, is connected more directly with consumers through a dedicated denim e-commerce shop featuring the campaign “Know What You’re Made Of: Comfort Starts Inside.”The Tencel-Branded Denim Shop launched Wednesday on ShopStyle, Lenzing noted. Featuring more than 50 denim styles that include the Tencel lyocell fiber, the shop showcases denim partners Bella Dahl, DL1961, Level 99, Mavi, NYDJ and the Blue Shirt Shop.The Tencel Denim Shop will be highlighted on ShopStyle’s homepage and through a blogger campaign with supportive editorial and advertising on various media.“This shop connects directly with consumers who are seeking distinctively comfortable denim products, featuring brilliant new spring styles from prominent U.S. and European brands,” said Tricia Carey, director of global business development for denim at Lenzing. “Tencel fibers are the ideal addition for denim breathability and softness. This campaign highlights those attributes and appeals to consumers interested in making educated buying decisions.”Tencel fibers are derived from wood pulp and are produced in closed-loop manufacturing processes at Lenzing facilities in the U.S., the U.K. and Austria.The Lenzing Group is globally recognized as a leader in sustainable manufacturing practices. The Canopy Planet Society, the Canadian environmental organization, recently rated Lenzing as number one in the world for wood procurement.Last week, Lenzing launched Refibra, the first cellulose fiber featuring recycled material on a commercial scale produced in the Tencel production process. This week, Lenzing viscose and modal fibers were awarded the Biobased Product Label granted by the U.S. Department of Agriculture. The certification is proof that all standard types of fibers produced by Lenzing are fully derived from the natural and renewable raw material wood. The company’s lyocell fiber Tencel was certified as 100 percent biobased in 2011. Lenzing FR has now also been certified as 99 percent biobased. The residual amount is for material used to make the fiber fire-resistant.In December, Lenzing said it was investing $293 million to build a Tencel fiber plant in Mobile, Ala., where it already has a factory. The new facility will have a production capacity of 90,000 tons a year and will be the largest Tencel fiber plant in the world.In the nine months through Sept. 30, Lenzing reported consolidated earnings before interest, tax, depreciation and amortization rose 52.2 percent to $342.5 million. Consolidated revenue increased 8.2 percent in the same period to $1.69 billion.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)