The spirit of 1953 made a pit stop in Berlin last week, courtesy of Levi’s Vintage Clothing. The retro-denim specialists’ traveling exhibition, a tribute to the hot rod and the culture associated with it, pulled into denim-focused retailer 14 oz. on Friday night to deliver a glimpse of a time when reconditioned roadsters were all the rage and distressed denim a by-product of wear rather than production.
On display were original images from Life magazine showing the rise of the drag race, a short film looking at the day of the drag strip by artist Aaron Rose and a look at the era’s do-it-yourself aesthetic, which promoted customization of cars and clothing. Created especially for the display were a pair of showpiece pants with a battered leather pocket and a vest with Jalopy embroidery and leather trim. A reproduction of a 1957 Fender electric guitar was also on display, antiqued to give it the same look of gritty wear-and-tear.
A vitrine showed 35 custom-made airbrushed sweatshirts by Von Franco, which will be sold in select boutiques after the exhibition has finished its tour. The homage to hot rod is designed to coincide with Levi’s Vintage Clothing’s spring line of archive-influenced looks including jeans, bomber jackets and fitted ringer T-shirts printed with stars or stripes — classic Americana with an edge.
Martin White, European sales director for Levi’s, described Levi’s Vintage Clothing as “reissues” rather than “reproductions” of the brand’s classic looks. The next exhibition will be centered around Detroit 1964 with a focus on early Motown.
With jeans priced at $250 in the U.S., and 249 euros, or about $323 at current exchange, in Europe, the line is selling authenticity to an aware audience. “We let consumers make up their own minds. A lot of denim companies tend to preach a bit,” White explained. His view is that Levi’s has been seen as a blank canvas for creativity and subculture, evident in the customizing craze of the hot rod era currently under the merchandising microscope.
Along with London, Paris, Stockholm and Milan, Berlin is one of Levi’s five European hubs. With progress in Russia, he’s hoping to see Eastern Europe gain traction, too.
The exhibit has already hit Los Angeles, Brooklyn, N.Y., and London and will remain parked in Berlin at 14 oz. until April 6 before heading to the finish line in Tokyo.
Levi’s Vintage Clothing will be back in town this summer for Berlin’s Bread & Butter trade show, exhibiting in the Lock section.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye