PARIS — A hot bag and a minimovie for Kate Moss, a new chief executive officer for the U.S. and 23 percent sales growth for the year. Those are a few of the latest developments for Longchamp, the quietly successful, family-owned private company.
The French leather goods firm today will unveil on its Web site a two-minute digital ad campaign for the spring 2011 Kate Moss for Longchamp handbag line. Moss has been designing the collection for the house for the last three seasons and has an open contract with the firm.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"