By  on March 7, 2011

PARIS — A hot bag and a minimovie for Kate Moss, a new chief executive officer for the U.S. and 23 percent sales growth for the year. Those are a few of the latest developments for Longchamp, the quietly successful, family-owned private company.

The French leather goods firm today will unveil on its Web site a two-minute digital ad campaign for the spring 2011 Kate Moss for Longchamp handbag line. Moss has been designing the collection for the house for the last three seasons and has an open contract with the firm.

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