MILAN — Loro Piana is launching The Gifts, a complete line of products that includes a unique cashmere plaid reproducing chess or backgammon games, exclusive titanium glasses and waterproof calfskin tennis bags.
“This is a solution to our customers’ lifestyle and for every time they want to say thank you,” said Sergio Loro Piana, co-chief executive officer of the family-owned firm. “They are not meant for Christmas only, there are a myriad of occasions to thank for — a dinner, or a vacation, a sailing trip. There are only a few brands that can legitimately engage in this category and ours is one of them.
“We know our customers’ profile, because our lifestyle is the same as our customers’. They are not only wealthy, but they are international and they travel a lot for business and leisure,” continued Loro Piana.
The gifts category was first unveiled in Milan during fashion week in September and the first boutique with an area dedicated to gifts opens today in New York. Located on 748 Madison Avenue and covering 13,000 square feet, it is the largest among the 17 Loro Piana directly operated stores in the U.S.
Most of space on the 4,000-square-foot ground level is dedicated to gifts and accessories with highlights from women’s and men’s ready-to-wear collections and a small area dedicated to children’s clothing. The entire fashion collections and an area dedicated to knits, shoes and bags are on the second floor. The men’s space also includes a custom and made-to-measure section.
The sleek interiors reflect the brand’s core values, with furnishings upholstered in Loro Piana fabrics, and a mood reminiscent of a private drawing room. Fitting rooms are in natural oak complemented by sand-colored walls with sisal carpet flooring and gray Italian stone on the floors. Technology is also a priority in the store, with five 17-inch touch screens and videos related to individual gift classifications, among other features.
Last year, the company reported sales of 480 million euros, or $633.6 million at average exchange rates. In 2011, it expects revenues to reach 680 million euros, or $935.4 million at current exchange.
There are 132 Loro Piana stores globally and the executive said 83 percent of the brand’s business is derived from retail. The label is also available at department stores such as Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue.
Loro Piana denied rumors that there are any immediate plans to go public. “The Italian Bourse would like this, and there is no preclusion to it, but there is no reason for us to think about it. There is no need for money and the family is united, sharing a strategic vision,” he said.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews