MILAN — Loro Piana is launching The Gifts, a complete line of products that includes a unique cashmere plaid reproducing chess or backgammon games, exclusive titanium glasses and waterproof calfskin tennis bags.
“This is a solution to our customers’ lifestyle and for every time they want to say thank you,” said Sergio Loro Piana, co-chief executive officer of the family-owned firm. “They are not meant for Christmas only, there are a myriad of occasions to thank for — a dinner, or a vacation, a sailing trip. There are only a few brands that can legitimately engage in this category and ours is one of them.
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