Lucky Brand has inked a license agreement for underwear, loungewear and sleepwear with Israel-based Delta Galil Industries Ltd. The men’s and women’s collections will begin wholesaling in August, with product hitting retail in spring 2010.
This is the first underwear license for Lucky Brand. A previous loungewear license with Komar ended in 2004. The new collections will retail in select Lucky Brand stores, the Lucky Brand e-commerce site and better department and specialty stores.
“Lounge, underwear and sleepwear are a great extension to round out the Lucky Brand offering,” said Paul Savignano, vice president of licensing at Lucky Brand, a division of Liz Claiborne Inc.
The men’s range includes fashion briefs that retail for $15; boxers at $19.50; T-shirts from $18.50 to $21.50, and loungewear items from $24.50 to $29.50. There will be 12 to 15 men’s styles, each in a range of solids and prints, per season. The cotton fabrics are silicone and enzyme washed for a soft hand feel.
The women’s collection encompasses 20 to 30 styles in daywear and 16 to 20 styles in sleepwear, with new prints and colors delivered to retailers each month. Key pieces include bralette sets that are stretchy and supportive with lace details, lace tanks made for layering, washed poplin pajama pants with draw strings and crochet trim, and yoga pants with panel print details.
Women’s camis and tanks will retail from $34 to $38; fashion bottoms for $16 to $18; panties for $12; sleepwear tops for $38 to $42; nightshirts and chemises for $48 to $52, and robes for $78 to $84.
“Delta Galil’s strength in design, sourcing and manufacturing paired with Lucky Brand’s artwork and eclectic aesthetic has resulted in product that feels fresh and unique, unlike anything else on the selling floor,” said Jon Lewis, president of the D2 Brands division at Delta Galil that is producing the women’s line.
Delta Galil is a leading producer of underwear and socks, with licenses including Maidenform, Converse, Wilson and Nicole Miller. It manufactures for clients including Wal-Mart, Target, Marks & Spencer, Victoria’s Secret, Calvin Klein, Tommy Hilfiger and Hugo Boss.
For the first quarter ended March 31, Delta Galil posted a loss of $4.9 million, compared with earnings of $895,000 in the year ago period. Sales in the first quarter declined 21.4 percent to $123.4 million. For the full year 2008 the company lost $25.8 million on total sales of $622.8 million.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)