NEW YORK — China’s Luthai Textile Co. has cut the ribbon on its New York office-showroom, ceremonially speaking of course. Luthai’s facility at 1450 Broadway won’t actually be operational until July, yet officials of the $1.3 billion vertically structured dyed fabric and shirt supplier were eager to get the message out that they’re serious about strengthening ties to its American customers and growing its exports.
“The main purpose of opening offices here is to get close to our customers. Service is our first priority. But we’ll grow together,” Liu Zibin, Luthai’s director and general manager, told WWD. He was speaking through an interpreter, in the Vanderbilt Room of the Waldorf-Astoria earlier this month, where the Luthai delegation conducted the symbolic red ribbon-cutting before about 75 representatives from the China General Chamber of Commerce, LF USA, PVH Corp. and other clients. Luthai also spotlighted its new Arrow Superluxe — The Stitchless Shirt, which is engineered with fused seams and no stitches. At the end of the event, Zibin handed each guest a cherrywood box with individually hand-painted bottles depicting florals, landscapes or clouds.
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