By  on July 16, 2007

Organizers of the Lyon, Mode City trade fair plan a major revamp of the lingerie, boudoir accessories and swimwear event after the absence of several top French brands last year.

Marie-Laure Bellon-Homps, chief executive officer of parent company Eurovet, said the goal is to make the show a global benchmark for those market segments. Eurovet was asked by vendors to propose several new ideas, including a "new formula for booths that do not require overinvestment," she said.

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