By  on September 9, 2013

Macy’s Millennial push is entering a more active phase.

In its quest to attract a free-spending consumer between the ages of 13 and 30, the retailer will significantly expand its activewear offerings for women over the next year. Nike, The North Face, Under Armour, Calvin Klein Performance and its private label Ideology — brands currently carried at Macy’s in a smaller way — will be rolled out to more stores beginning this month. In addition, Helly Hansen, an upscale outdoor brand, will be added in select locations.

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