By  on August 8, 2013

Macy’s has teamed with Lids to open and operate licensed team merchandise shops at its stores nationwide under the name Locker Room by Lids.

This fall, 25 pilot shops will open with an additional 175 rolling out in spring. The shops will be in markets where major professional sports teams or colleges are located and will be operated by Lids, a division of Genesco Inc. Each shop will include product from the NFL, MLB, NBA, NHL and NCAA, and will offer apparel and headwear for men, women and children, as well as home and novelty products such as glassware, throws and gnomes. Custom embroidery will also be available in select locations. The merchandise will also be available online.

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