NEW ORLEANS — As if on cue, Shoefty Garb’s front door swings open and four six-foot-tall, 20-something guys dressed in skinny designer jeans, luxury brand high-tops and long, gauzy scarves envelop the upscale shop with a kind of divide-and-conquer attitude. Twenty minutes later, loaded with $400 in purchases, they retreat to their black Hummer with Texas plates parked at the curb. Those apparel studs are the kind of destination shoppers that owner Sarah Winston and buyer/director Michael Mott had in mind when they recalibrated their men’s and women’s shoe store to include men’s wear.
The 1,500-square-foot store is one of a handful of men’s wear shops on Magazine Street, formerly the trendy address of dozens of women’s boutiques, art galleries, antiques shops and cafés—and now, a decidedly go-to bastion for guys.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)