LAS VEGAS — Manufacturers sought to convince buyers at the Sourcing at Magic show who were seeking lower prices and fast turnaround that they offered the right combination of value, novelty and flexibility.
Factories from around the world that exhibited at the semiannual trade show at the Las Vegas Hilton acknowledged their difficulties because of the global recession.
“Business is the pits,” said Robert Bush, the Laguna Beach, Calif.-based agent for Kenya’s United Aryan Ltd., which operates three factories in Kenya and another in Botswana.
United Aryan’s bid to lure buyers was a special deal to produce dark legging jeans for $3.65 apiece.
Cindy Clyde, director of product development and sourcing at Boulder, Colo.-based Gaiam, sought low-cost environmentally friendly fabrics for the yoga lifestyle label. Though foreign manufacturers have been reducing prices, she said it’s still difficult to meet the high minimum set by factories. As a result, Gaiam began using U.S. factories this year after a 10-year absence. Although contractors in Los Angeles may charge as much as 15 percent more than foreign competitors, Gaiam can avoid paying duty, freight and commission on as few as 100 pieces per order. Only 10 percent of Gaiam’s products are made in the U.S., but Clyde said she’d like to double that figure.
“People respond very well” to the “Made in the USA” label, Clyde said.
U.S. factories still have a tough time competing against lower-priced rivals. Earl’s Apparel, a Crockett, Tex.-based manufacturer that produces private label workwear out of U.S.-made textiles, trimmed one day out of its workweek and reduced the number of employees to 40 from about 70.
“China is cheaper,” said Billie Jean Brand, owner of Earl’s Apparel. “That’s the problem with our selling.”
South Korea’s Zoom International Co. made its debut at the show with a full package for designing and manufacturing clothes, shoes and accessories for the women’s contemporary market. The looks it has created included ostrich feather skirts and cotton tuxedo blazers.
“We are very on top of the trends,” said Kate Lee, assistant marketing director. “Certainly, it’s helped us build up the brand.”
Hong Kong’s Hammerhead Shark Ltd. exhibited at the show for the first time in the quest to expand its American business in the jewelry and accessories markets. With a design house in Paris, as well as a showroom and warehouse in Hong Kong, Hammerhead said it takes one to eight weeks to fulfill orders for necklaces, bracelets and rings for which it charges 50 cents to $18 per piece.
“We have no problem selling jewelry,” said Jack Badaan, a sales executive at Hammerhead.
Sourcing 1: Sourcing @ Magic identified new trends for attendees at the Aug. 30-Sept. 2 show.
Sourcing 2: Responding to the popularity of accessories, Sourcing @ Magic added new exhibitors including jewelry factories.
Sourcing 3: Foreign factories highlighted their strengths at Sourcing @ Magic.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)