Marc Ecko is making a play for the men’s fragrance market with the launch of his first scent, Ecko by Marc Ecko. The designer is taking the same bold approach to the beauty business as he has to the apparel and media industries.
“This isn’t the typical fashion designer fragrance brand,” said Ecko from the 23rd Street Manhattan headquarters of Marc Ecko Enterprises, the company he founded 15 years ago with little more than a handful of spray-painted T-shirts. “This is every man. My story is really an American dream, made from scratch, made from nothing but a dollar and a dream,” explained the New Jersey native. “My consumer knows my story, and that’s why I wanted the smell to feel invigorating, bright and alert. I didn’t want it to be moody or avant-garde.”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"