By  on August 28, 2009

Marc Ecko is making a play for the men’s fragrance market with the launch of his first scent, Ecko by Marc Ecko. The designer is taking the same bold approach to the beauty business as he has to the apparel and media industries.

“This isn’t the typical fashion designer fragrance brand,” said Ecko from the 23rd Street Manhattan headquarters of Marc Ecko Enterprises, the company he founded 15 years ago with little more than a handful of spray-painted T-shirts. “This is every man. My story is really an American dream, made from scratch, made from nothing but a dollar and a dream,” explained the New Jersey native. “My consumer knows my story, and that’s why I wanted the smell to feel invigorating, bright and alert. I didn’t want it to be moody or avant-garde.”

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