By  on July 30, 2014

LONDON — German accessories brand MCM is looking to Europe for growth, with stores planned for Berlin, Frankfurt and Munich in the fall, and recently opened units at Printemps and Galeries Lafayette in Paris and at Jelmoli in Zurich.

The accessories firm, which currently counts Asia as its strongest market, has also opened a shop-in-shop in Harrods here. The 1,130-square-foot space is located on the lower ground floor of Hall 1, and features natural wood and gold metal details. MCM has a flagship in London and is also stocked at Selfridges.

“Europe has always been a key market for MCM, and we continue to grow with a strong foundation [here],” said Sung-Joo Kim, chairman and chief executive officer of the brand’s South Korean parent Sungjoo Group.

She told WWD the brand plans to develop its long-term partnerships with additional department stores, and invest further in European expansion.

“Asia overall is still the strongest market for the brand, but Europe is catching up quickly with more than double-digit growth, especially in the more fashion-conscious urban areas such as London, Paris, Berlin and, of course, Munich,” she said.

Kim added that MCM is built on four pillars: “Quality and craftsmanship; design, which allows mobility, and the German origin, especially Munich, which is the birthplace of MCM.” MCM has two stand-alone stores in Germany, and 26 points of sale in department stores.

Kim said MCM’s backpack is a bestseller globally. “Our customers are global nomads, and they appreciate stylish items that are comfortable to wear and practical.”

She said the company would be setting its sights on the U.S. later this year.

“In 2016, we will celebrate 40 years of MCM. Leading up to the 40th anniversary of MCM, we will assure a great presence of the brand globally,” she said.

Sungjoo Group acquired MCM Holding AG in 2005. The brand was founded in 1979 and is present in 35 countries with 300 retail units.

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