When Ricky Choi and Phil Moldavski came up with an idea for remaking guys’ socks drawers through a start-up called Nice Laundry, they hoped to raise $30,000 on the crowdsourcing platform Kickstarter. Instead, the duo just passed the $100,000 mark and have signed up over 2,000 customers for a business that won’t even ship its first product until July.
“Four weeks ago we didn’t even exist,” said Choi. “The message must be resonating with people.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)