That could be the sunny mantra from a slew of recently launched men’s swimwear labels aiming to make a splash in the surging category. Incorporating advanced fabrics, trendy prints and premium details, the indie brands are targeting contemporary customers who have made bathing suits the latest fashion item ripe for reinvention.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)