Splash, the Middle East fast-fashion retailer, is partnering with Dow Microbial Control to offer its customers a range of apparel products using Dow’s patented Silvadur technology, which features built-in odor protection and long-lasting freshness.Splash Basics offerings will be treated with Dow’s patented Silvadur technology, which inhibits the growth and minimizes the presence of unwanted odor-causing bacteria that are prominent on consumer goods. When these nuisance bacteria land on fabric surfaces, Silvadur technology intelligently releases silver ions that neutralize them on contact, enabling the apparel to stay fresher longer.“Over more than 20 years, Splash has earned a reputation as a trend-setter in the apparel industry in the Middle East,” said Raza Beig, chief executive officer of Splash and Iconic, and director of the Landmark Group. “As an industry pacesetter, we recognize the growing trend toward more hygienic lifestyles among our consumers. It is our goal to meet their needs by offering products in our stores that feature freshness protection and control odors.”Karel Williams, global strategic marketing and brand director for Dow Microbial Control, said, “The relationship between Splash and Dow is an excellent example of how industry leaders, working together, can benefit the marketplace. The growing desire of consumers to control odors in apparel has changed their priorities when they purchase products, as they focus more on making savvy investments that feature intelligent freshness protection, which enables consumers to wear them more and wash them less. Leading retailers like Splash understand that meeting the consumer need for odor control will both increase value and build customer loyalty.”Headquartered in Dubai, Splash operates 220 signature stores and 55 brand stores across 14 countries. Showcasing popular collections for men, women and teens, Splash’s existing product portfolio includes a uni-brand concept across its stores providing a comfortable and easy shopping environment.Dow Microbial Control, a unit of Dow Chemical Co., innovates with science and technology to provide long-term viable and sustainable microbial control.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion
@carmeloanthony is upping his fashion game once again, introducing a hat collection with @goorinbros. Called Fresh Greens by Melo x Goorin, the line consists of five unisex models, all of which are made in America from 100 percent wool. Each hat is lined with Anthony’s signature and the inscription “Knowledge of self, wisdom and understanding.” You can purchase the collection line at Goorin’s website as well as three off its stores in San Francisco, New York City and Las Vegas #wwdaccessories
“I am of tradition, but that doesn’t mean I have an old outlook on life,” Hubert de Givenchy told WWD in an interview in 1978. The legendary designer, who died last week at the age of 91, achieved wide success soon after launching his own couture boutique in the early ’50s, but he refused to pine for that time. For the first time since its original publication, read our interview with Givenchy on his awe for Audrey Hepburn and looking forward. Link in bio. #wwdarchives #fbf (📷: Pierre Schermann)
About last night: @alexachung and @supergausa toasted the launch of their capsule collection. “It’s the shape that I love, so rather than amend the last and make the sole crazy or do anything wild, we just did really subtle additions that I think make it look really luxe-y,” said Chung. #wwdfashion (📷: Marc Patrick)
Exclusive: @off____white’s @virgilabloh is launching an exclusive eyewear capsule collection @sunglasshut. The unisex collection, which is made up of three styles, first made its debut on the brand’s fall runway show in Paris. Get all the details on WWD.com – link in bio. #wwdnews #wwdfashion