By  on February 15, 2017

Splash, the Middle East fast-fashion retailer, is partnering with Dow Microbial Control to offer its customers a range of apparel products using Dow’s patented Silvadur technology, which features built-in odor protection and long-lasting freshness.Splash Basics offerings will be treated with Dow’s patented Silvadur technology, which inhibits the growth and minimizes the presence of unwanted odor-causing bacteria that are prominent on consumer goods. When these nuisance bacteria land on fabric surfaces, Silvadur technology intelligently releases silver ions that neutralize them on contact, enabling the apparel to stay fresher longer.“Over more than 20 years, Splash has earned a reputation as a trend-setter in the apparel industry in the Middle East,” said Raza Beig, chief executive officer of Splash and Iconic, and director of the Landmark Group. “As an industry pacesetter, we recognize the growing trend toward more hygienic lifestyles among our consumers. It is our goal to meet their needs by offering products in our stores that feature freshness protection and control odors.”Karel Williams, global strategic marketing and brand director for Dow Microbial Control, said, “The relationship between Splash and Dow is an excellent example of how industry leaders, working together, can benefit the marketplace. The growing desire of consumers to control odors in apparel has changed their priorities when they purchase products, as they focus more on making savvy investments that feature intelligent freshness protection, which enables consumers to wear them more and wash them less. Leading retailers like Splash understand that meeting the consumer need for odor control will both increase value and build customer loyalty.”Headquartered in Dubai, Splash operates 220 signature stores and 55 brand stores across 14 countries. Showcasing popular collections for men, women and teens, Splash’s existing product portfolio includes a uni-brand concept across its stores providing a comfortable and easy shopping environment.Dow Microbial Control, a unit of Dow Chemical Co., innovates with science and technology to provide long-term viable and sustainable microbial control.

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