By  on February 15, 2017

Splash, the Middle East fast-fashion retailer, is partnering with Dow Microbial Control to offer its customers a range of apparel products using Dow’s patented Silvadur technology, which features built-in odor protection and long-lasting freshness.

Splash Basics offerings will be treated with Dow’s patented Silvadur technology, which inhibits the growth and minimizes the presence of unwanted odor-causing bacteria that are prominent on consumer goods. When these nuisance bacteria land on fabric surfaces, Silvadur technology intelligently releases silver ions that neutralize them on contact, enabling the apparel to stay fresher longer.

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