By  on June 9, 2009

MILAN — Milano Unica is lowering its prices for exhibitors and introducing a runway show featuring young designers that will take place during the exhibit’s upcoming edition.

Industry sources said Fiera Milano SpA, Milan’s trade fair organizer, along with some of the associations under the Unica brand, will give a 10 to 15 percent discount on the cost of booths next season. Additional services will be provided where discounts are not offered.

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