Precision has always been on Derek Jeter’s mind. Whether it’s reaching 3,000 hits, wrapping up a baseball career in exactly 20 years or wearing that lucky jersey number 2, the numerals have all been exact.
So as the New York Yankees shortstop prepares to call it a career at the end of the season, it seems apropos that he has teamed with Movado Group on a trio of watches, called The Captain Series, to honor his storied Major League Baseball career.
“My parents always stressed the importance of being punctual, so I wore a watch starting at a pretty young age,” Jeter said. “Because I was so active, I always liked watches with stopwatches so I could time myself doing drills, running around the bases and various other activities like that.”
Jeter and Movado have collaborated on two other collections in the past, including a model that commemorated his 3,000th hit in 2011, a watch Jeter calls “a sentimental winner. The color, the 2 and the 3,000 engraved on the back all make it a special piece.”
The Captain Series models are new for this year and include a customized dial with only a single number 2 placed at 2 o’clock. All three models will share a special commemorative Derek Jeter Captain case back design and come with a packaging featuring the Captain Series’ seal. The starting price is $595 and they will be available on Movado’s Web site on Tuesday.
“We wanted to celebrate Derek not only for being a role model on the field, but off,” said Mary Leach, Movado Group Inc.’s chief marketing officer. “We loved the number two, since Derek’s all about it, and we wanted to create two watches to commemorate him, but [added] a third for good luck and looking forward.”
Leach said the company will continue to collaborate with Jeter after he retires. “Wherever Derek goes, we will definitely be keeping this relationship,” she emphasized.
Jeter, who will focus on publishing endeavors with Jeter Publishing when his career ends, still hopes to make some more baseball highlight reels in October.
“I’m proud of the success we’ve accomplished as a team during my time with the Yankees and hopeful we can add a few more highlights before this season comes to a close,” he said.
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