Mr Porter has partnered up with the upcoming film “Kingsman: The Secret Service” to create a new men’s wear label, Kingsman, inspired by the tailored Savile Row looks from the 20th Century Fox production.
The film — which stars Colin Firth, Samuel L. Jackson and Michael Caine, as well as up-and-comer Taron Egerton — is based on the comic book and is directed by Matthew Vaughn, best known for “Kick Ass” and “X-Men: First Class.” The production centers around Firth, (Harry Hart), a veteran secret agent who leads Egerton (Gary “Eggsy” Unwin) into the underground world of espionage.
“It was a very organic process that began when I started writing the screenplay,” said Vaughn. “To be honest, I was so sick of watching films that did not bear any resemblance to the wardrobe of a 21st-century gentleman. I wanted it to be totally modern, yet highly reflective of the elegance of the past.”
The collection will be composed of 60 pieces ranging from suits, shirts, trousers, furnishings and accessories including umbrellas and a custom-made watch by Bremont.
Vaughn approached the film with a strong sense of fashion in mind, he said, and tapped Hollywood costumer Arianne Phillips — former stylist to Madonna, No Doubt, Justin Timberlake and films like “A Single Man” — to head the styling. What ensued was a collection of original Savile Row suits designed specially for each member of the cast. After witnessing the success of each suit, Vaughn decided to translate the designs into the consumer market, approaching Mr Porter to aid in distribution and production. The outcome of a year’s work was the label, Kingsman, which will make its debut in September.
“We wanted to do something really different and do movie merchandising in a literal way, in a costumed collection way, rather than something that has something vaguely to do with the film, or just one single jacket that appears in a random scene,” said Toby Bateman, Mr Porter’s buying director.
Vaughn said that creating the collection was one challenge, but another was doing so in a manner that would entice a consumer to bet on a brand new label.
“We were faced with the challenge of justifying the creation of an entirely new brand of clothing in lieu of the film and constantly asking ourselves why someone would buy this rather than suits from the likes of Gucci or Canali,” Bateman said.
“In the end, we were confident with the product that’s every bit British with its tailoring and cloth. You can’t get that anywhere else.”
The collection will include suits in fabrics such as bold pinstripes, Prince of Wales checks, bird’s eye cloth (“heavy and beefy,” Bateman said), in traditional Savile Row silhouettes, and will come in double-breasteds, sport coats, flannel trousers and others. The offering will also include eyewear from Cutler and Gross, pocket squares from Drake’s and footwear from George Cleverly. Pricing ranges from $1,120 for jackets, $1,625 for overcoats and $1,790 for suiting.
A second collection will be created for spring 2015.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)