A new breed of fashion brands is cropping up in the $672 million men’s underwear market that could mark a sea change in the business.
Much in the same way premium denim took off in the U.S. in the Nineties with names like True Religion and Seven For All Mankind, a number of up-and-coming underwear brands have their sights set on pushing out the big-name players in one specific area: the premium-price tier.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"