A new breed of fashion brands is cropping up in the $672 million men’s underwear market that could mark a sea change in the business.
Much in the same way premium denim took off in the U.S. in the Nineties with names like True Religion and Seven For All Mankind, a number of up-and-coming underwear brands have their sights set on pushing out the big-name players in one specific area: the premium-price tier.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)