PARIS — Anxiety over southern Europe’s fragile economy was balanced with excitement over green innovations in denim dyeing and the fashion potential of ethnic motifs at last month’s Denim by Première Vision market here.
The two-day fair, held at La Halle Freyssinet, provided a strong platform for advances on the environmental front, including dyes that use less water and chemicals. At the same time, Arabic and Native American motifs drew interest from buyers looking for the latest fashion looks.
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