ATLANTA — Nike unveiled its London NikeiD studio, a customization service that is the first of its kind in the U.K., at the NikeTown store in central London on Thursday.
The studio, a stylish two-story glass and steel cube suspended above the center of the store, gives shoppers a hands-on design experience and the power to express their individuality by personalizing their sports apparel, footwear and equipment, Nike said. It’s done by using the NikeiD.com online design process with help from one-to-one appointments with trained design consultants.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)