ATLANTA — Nike unveiled its London NikeiD studio, a customization service that is the first of its kind in the U.K., at the NikeTown store in central London on Thursday.
The studio, a stylish two-story glass and steel cube suspended above the center of the store, gives shoppers a hands-on design experience and the power to express their individuality by personalizing their sports apparel, footwear and equipment, Nike said. It’s done by using the NikeiD.com online design process with help from one-to-one appointments with trained design consultants.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"