By  on February 28, 2013

CHICAGO — Nike Inc. on Thursday pledged $50 million to help boost First Lady Michelle Obama’s efforts to increase physical activity in school-age children.

The First Lady returned to her hometown Thursday to launch her latest initiative, “Let’s Move! Active Schools,” which is a multiorganization partnership meant to build on the earlier Let’s Move effort aimed at parents and communities. The new initiative will attempt to engage 50,000 schools in the next five years, with the goal of encouraging at least one hour a day of physical activity among school-age children.

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