By  on April 22, 2014

Nudie Jeans, the Swedish jeans firm known for its dedication to raw organic denim and sustainability, is gearing up for a substantial push in the U.S.

Underlining a plan to expand its wholesale and retail operations in the world’s largest consumer market is a shift to a direct-ownership model from an 11-year-old distribution agreement under which Want Agency has been responsible for sales, distribution and marketing in the U.S. and throughout the Americas.

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