By  on May 2, 2014

“Oakley is an industrial design brand, first and foremost. That’s our roots,” said Erik Searles, vice president of retail for Oakley.

On that note, Searles commenced a preview of the company’s Fifth Avenue flagship in Manhattan, which opened Thursday, elevating Oakley’s retail agenda. A branding experience bent on innovation unfolded, as Searles, along with director of retail marketing Matt Moss and Fifth Avenue store manager Lindsay Donahue, highlighted the technical traits and performance characteristics of the eyewear and sportswear, and the store’s unorthodox design and service features.

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