NEW YORK — Omega has a long history of being a pioneer in the watchmaking industry. The brand is credited with introducing the first industrialized movement in 1894, the first divers’ watch in 1932 and the first watch qualified by NASA for space missions in 1965.
On Wednesday morning, the company unveiled its latest innovation: the first anti-magnetic watch. The Seamaster Aqua Terra timepiece will be unveiled at the Basel watch fair next month and introduced to the men’s market in October. A women’s version will be offered in the future.
In a press presentation here, Omega president Steven Urquart was joined by a research and development team from its parent company, Swatch Group, to introduce the watch.
Magnetism has long been an issue for the watch industry as the force can wreak havoc on the internal components of a timepiece. The problem has been amplified in recent decades as stronger and stronger magnetic forces are used in everything from refrigerator magnets to handbag clasps. The solution for watchmakers has been to encase their movements in shields, but even that was ineffective when hit with over 1,000 gauss, the unit of measurement of a magnetic field.
Omega charged its development team to address the problem, and the result is a watch resistant to 15,000 gauss that uses non-ferrous materials in the movement instead of cases. Several patents are pending for the new movement.
The watches will retail for around $6,500, Urquart said, about the same price as other Omega watches. “Our goal is to offer this across the board,” he said, “So there won’t be a big price increase.”
The company plans on introducing the technology to every watch in its line by 2017.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia