By  on October 15, 2012

NEW YORK — Omega will nearly double its store count in the U.S. as it works to further expand its reach in the American market.

During a breakfast here Stephen Urquhart, president of the Switzerland-based watch brand, said the company currently operates 26 stores in the U.S., all corporately owned, and he believes the market can sustain between 40 and 50 units. “That would be perfectly compatible,” he said, noting that the performance of the stores has “gone well overall.”

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